2009-12-27

adsense

8.14: web.care/empl/adsense/eCPM -- what exactly is that?
listed in your AdSense reports; it means,
"effective cost per thousand impressions."
by (dividing total earnings by total number of impressions )
times thousands.
It is a great performance measure for your various ad units,
so when experimenting, you can use eCPM to compare your results.

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